A Case Study: From Google Ranking Hero to Zero
Once upon a time, there was a website owner named Alex who was thrilled with his website’s ranking on Google. He had been working hard on...
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No Questions Asked, Even for Tires: The Nordstrom Legend That’s (Surprisingly) True
In the annals of customer service, one story stands out: A man walks into Nordstrom with a set of used tyres, demanding a refund. The twist?...
Bodacious Podcasting Power Punches
So, you’ve jumped on the podcasting bandwagon. Yeah!!! You’ve got your fancy mics, your carefully curated playlist, and your witty banter honed to perfection. Who-hoo! But...
Case Study: Reverse Pricing Strategy Doubles Sales
Warning: This is a counterintuitive concept, but it’s backed by psychology and proven results, so don’t just dismiss it as nonsense. Mei Pak makes and sells...
Camera Shy, Cash Rich: Going Faceless on YouTube
In the last two years many bloggers have faced an uphill battle in getting their blogs to rank, thanks to changes Google’s made in their algorithm....
